In this work, the figure of the shark is explored as a metaphor of the ruthless businessman, but also as a cultural signifier carrying meanings such as death or terror.
The project explores the visual and linguistic landscape associated in particular with the creative entrepreneur, a figure that joins together the individualistic spirit of the entrepreneur with the humanist heritage of the male “genius” artist.
Burdened by the task of becoming successful and make a name for himself, the creative entrepreneur represents the paradoxes of a neoliberal economy where existential precariousness is the norm.