Mimicking a business fair’s booth, with leaflets, banners, a film which introduces the company and a performer acting as a promoter, MERZ presents itself as a starting business, one which has not started yet, but it is rather presenting its pitch to the public. This is done since the artistic goal of MERZ is to speculate about the extreme consequences of the colonisation of everyday life by corporate interests. What is important here is not so much to actually turning the (fictional) company into reality, but instead to create a space, within the exhibition, for the audience to speculate about what is presented. Some people found the business idea of MERZ attractive, despite the visible critical and even violent aspects present in it: surveillance, control, exclusion of undesired people and eventually their physical suppression. Other people were downright scared by MERZ.