The installation, performative and audiovisual project MERZ is presented in the exhibition space in the form of a fictional company. MERZ promotes a worldwide network of co-working and co-living venues, which are all accessible with a single subscription, following a common model used nowadays by business as diverse as shared workspaces, to gyms.
Exhibition view at Cas-co (Leuven, BE), March-May 2022.
Mimicking a business fair’s booth, with leaflets, banners, a film which introduces the company and a performer acting as a promoter, MERZ presents itself as a starting business, one which has not started yet, but it is rather presenting its pitch to the public. This is done since the artistic goal of MERZ is to speculate about the extreme consequences of the colonisation of everyday life by corporate interests. What is important here is not so much to actually turning the (fictional) company into reality, but instead to create a space, within the exhibition, for the audience to speculate about what is presented. Some people found the business idea of MERZ attractive, despite the visible critical and even violent aspects present in it: surveillance, control, exclusion of undesired people and eventually their physical suppression. Other people were downright scared by MERZ.
Exhibition view at Billytown (Den Haag, NL), part of Sensory Threshold Lab 2022 "Holy Grid!", September 2022
MERZ is an on-going artistic research project, with the intent of reflect on the endemic commodification of everyday life under neoliberal capitalism. MERZ has taken shape as a collaboration with different creatives: the graphic identity was curated by Yoo Hee Cha, while Serene Hui performed as a company promoter.
Moreover, MERZ hosted a performative conference by artist and researcher Mel Chan on Chinese movement Tang-Ping.